Covering the new, everyday money standard.

John and Nadja Scavone, co-founders of Born to Be Free, join Keith for one of the most wide-ranging conversations yet — tallow skincare, regenerative farming, using Bitcoin to fund a small business, living on a full Bitcoin standard, and why the Bitcoiner mindset bleeds into every decision they make. Born to Be Free is a health and wellness brand making tallow-based skincare products sourced from regenerative farms — no synthetic chemicals, no endocrine disruptors, full transparency on every ingredient. They built it on Bitcoin principles before they even incorporated: don't trust, verify, low time preference, and leave something that lasts generations. John just quit his real estate business a month before this episode. Nadja quit her fiat job two years before that. Bitcoin made both possible. What you'll learn: What tallow skincare is, why it works, and why most skincare on Amazon is worth questioning How John and Nadja used interest-free credit cards to bootstrap Born to Be Free (and what they'd do differently) How to use Bitcoin to fund a small business when the traditional banking system won't touch you Why Bitcoin payments at Born to Be Free have already surpassed 2024 and 2025 combined — halfway through 2026 Why Bitcoiners are bigger spenders and better customers How to get your products on Plebeian Market, Shopstr, and the Nostr circular economy Why running a Lightning node teaches you more than reading about it ever could Camp Nakamoto Discount Code: FREEDOM LINKS: BORN TO BE FREE – https://borntobefree.store/ Born To Be Free Twitter/X- https://x.com/BornTo_BeFree Born To Be Free Nostr – https://primal.net/borntobefree Born To Be Free Instagram – https://www.instagram.com/\_borntobefree\_ FOLLOW ME (Keith): NOSTR – primal.net/keithmeola WEBSITE – keithmeola.com EVERYDAY BITCOIN NOSTR -https://njump.me/npub17rml5yu5ykjezt7ktw3rysffty4pevcv9y2xl2832sa3hqgkaxxqufcva2 EVERYDAY BITCOIN Twitter/X – https://x.com/EverydayBTCPod EVERYDAY BITCOIN WEBSITE – everydaybitcoinpod.com If you enjoy Everyday Bitcoin, be sure to subscribe and leave a review! FOUNTAIN| SPOTIFY| APPLE| YOUTUBE If you found value in the show, please consider giving value back with a zap: keith@getalby.com